For Immediate Release Nov. 2, 2007

Contact:
Dan Jasper
952-883-8829
djasper@mallofamerica.com

New loyalty program launches at The Park at MOA™

BLOOMINGTON, Minn. - A new loyalty program launches for guests visiting The Park at MOA™ during construction. The "Kid's Construction Crew" program will reward guests for visiting The Park through Feb. 2008, giving kids an opportunity to be one of the very first to experience Nickelodeon Universe when it opens this spring.

Each ticket booth will distribute a yellow construction hat with every unlimited wristband purchase. The hat is a keepsake and reward system in one. Each time the child returns between November and February and buys an unlimited wristband, he or she will receive a sticker to add to the hat. When the child accumulates five stickers, the child will receive a certificate for a free unlimited wristband good at Nickelodeon Universe when it opens in spring 2008.

For more information, visit www.theparkatmoa.com

About Mall of America
Mall of America is the nation's largest retail and entertainment complex. The 4.2 million square foot complex is home to more than 520 world-class shops; The Park at MOA, the nation's largest indoor family amusement park; Underwater Adventures® Aquarium, a 1.2 million gallon walk-though aquarium; a 14-screen movie theater and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. For more information visit mallofamerica.com
###