Media Contact
Anna Lewicki Long
952.883.8804
along@mallofamerica.com


Shop for the Cure® opens at Mall of America®

WHAT: Susan G. Komen Twin Cities Race for the Cure® will open its trademark pink Shop for the Cure® kiosk in the Rotunda April 9. New merchandise for sale this year will include photo albums, watches, apparel adorned with the new logo and, to mark the fishing opener, pink fishing lures donated by Rapala®. Minnesota Twins fans who want to support the Susan G. Komen Foundation, special vouchers for the May 13 Mother's Day game will be available at the kiosk. When purchasing a ticket online or at the box office, the voucher will direct $5 from each ticket sale to the foundation. Ticket holders will also be seated in a special section and encouraged to wear pink during the nationally televised game.

In addition to funding breast cancer research, education, screening and preliminary treatment, proceeds from Shop for the Cure and the Race for the Cure® benefit uninsured and underinsured women and men in all 87 counties in the Minnesota.

Visitors can pre-register for Race for the Cure at the kiosk. For more information visit www.komenminnesota.org or www.mallofamerica.com.

VISUALS:
-Susan G. Komen Race for the Cure merchandise
-People registering for Race for the Cure

INTERVIEW
OPS: Shoppers supporting the cause

WHEN: Monday, April 9 - Sunday, May 13

WHERE: Mall of America - Rotunda

About Susan G. Komen Twin Cities Race for the Cure® Seventy five percent of the race proceeds stay in Minnesota to help uninsured and underinsured women in their fight against breast cancer. Proceeds also fund grants for Minnesota breast cancer research teams. The remaining 25 percent of the proceeds fund national breast cancer research programs.

Susan G. Komen for the Cure was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at age 36. Today, the Komen Foundation is an international organization with more than 100,000 volunteers working through 118 affiliates in the United States and four countries. The Komen Foundation has raised more than $1 billion toward its mission of eradicating breast cancer as a life-threatening disease by advancing research, education, screening and treatment.

About Mall of America
Mall of America is the nation's largest retail and entertainment complex. The 4.2 million square foot complex is home to more than 520 world-class shops; The Park at MOA, the nation's largest indoor family amusement park; Underwater Adventures® Aquarium, a 1.2 million gallon walk-though aquarium; a 14-screen movie theater and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. For more information visit mallofamerica.com

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