Last Modified: 03 March 2016
MOA offers to its users a range of sites, applications and services, some of which are primarily targeted at Children, and others that are intended for users of all ages and their families. Our websites and applications offer a variety of activities, including activities that may now or in the future collect information from Children. Below we summarize potential instances of collection and outline how and when we will provide parental notice and/or seek parental consent. If we collect Personal Information from a Child, we will retain that information only so long as reasonably necessary to fulfill the activity request or allow the Child to continue to participate in the activity, and ensure the security of our users and our services, or as required by law. In the event we discover we have collected information from a Child in a manner inconsistent with COPPA’s requirements, we will either delete the information or immediately seek the parent’s consent for that collection.
Registration. In certain instances Children may be able register with our Site and Apps to view content, play games, participate in contests, and engage in special features, among other things. During the registration process, we may ask the Child to provide certain information for notification and security purposes, including a parent or guardian’s email address, the Child’s first name and gender, the Child’s member or account username, and password. We also may ask for birth dates from Children to validate their ages. Nevertheless, MOA cannot prevent certain users, including children, from fraudulently representing their age in order to gain access to the Site or an App. To reduce the risk of such fraud, we may implement measures to prevent Children from misrepresenting their ages, such as by disabling back-buttoning. As a consequence of these measures, attempts to change a birth date or age, even if the birth date or age was originally entered by mistake, may disable certain functionality on Sites and Apps.
We strongly advise that Children never provide any Personal Information in their usernames. Please note that Children can choose whether to share their information with us, but certain features cannot function without it. As a result, Children may not be able to access certain features if required information has not been provided. We will not require a Child to provide more information than is reasonably necessary in order to participate in an online activity.
Collection of a Parent’s Email Address. Consistent with the requirements of COPPA, on any Site or Application targeting a Child, or in any instance where we ask for age and determine the user is age 12 or under, we will ask for a parent or guardian email address before we collect any Personal Information from the Child. If you believe your Child is participating in an activity that collects Personal Information and you or another parent/guardian have NOT received an email providing notice or seeking your consent, please feel free to contact us at privacy@MallOfAmerica.com. We will not use parent emails provided for parental consent purposes to market to the parent, unless the parent has expressly opted in to email marketing or has separately participated in an activity that allows for such email contact.
Content Generated by a Child. Certain activities on our Sites and Apps may allow Children to create or manipulate content and save it with MOA. Some of these activities do not require Children to provide any Personal Information and therefore may not result in notice to the parent or require parental consent. If an activity potentially allows a Child to insert Personal Information in their created content, we will either pre-screen the submission to delete any Personal Information, or we will seek verifiable parental consent by email for the collection. Examples of created content that may include Personal Information are stories or other open-text fields, and drawings that allow text or free-hand entry of information. If, in addition to collecting content that includes Personal Information, MOA also plans to post the content publicly or share it with a third party for the third party’s own use, we will obtain a higher level of parental consent.
Verifiable Parental Consent.
Chat. Certain games and activities that are directed to Children may allow users to communicate directly with other users by means of a chat system. In most cases, these chat systems employ filters that are intended to prevent the communication of both Personal Information and age-inappropriate words and phrases. In addition to filters, we may employ live moderation and/or encourage other users to flag inappropriate communications. We strongly encourage Children who use these interactive features on our Sites and Apps never to provide Personal Information about themselves or any third party, and certainly never to attempt to circumvent our filters or moderation. We also recommend that parents carefully supervise their Children when the Children participate in online activities. Should MOA employ a chat system that does not filter all or nearly all Personal Information, we will first seek high-level consent from the parent.
Contests and Sweepstakes. For contests and sweepstakes, we would only require the information necessary for a Child to participate, such as first name (to distinguish among family members) and parent email address (to notify the parent where required by law). We only contact the parent for more personalized information for prize-fulfillment purposes when the Child wins the contest or sweepstakes.
Of course, some contests and sweepstakes may ask the Child to submit their own created content along with the Child’s entry. In those instances, we may require parental consent prior to submission.
Email Contact with a Child. If MOA receives a question or request from a Child, MOA may need to ask for the Child’s online contact information, such as an email address. MOA will delete this information immediately after responding to the question or request.
In connection with certain activities or services, we may collect a Child’s online contact information, such as an email address, in order to communicate with the Child more than once. In such instances we will retain the Child’s online contact information to honor the request and for no other purpose such as marketing. One example would be a newsletter that provides occasional updates about a site, game/activity, personality/character or activity. Whenever we collect a Child’s online contact information for ongoing communications, we will simultaneously require a parent email address in order to notify the parent about the collection and use of the Child’s information, as well as to provide the parent an opportunity to prevent further contact with the Child. On some occasions a Child may be engaged in more than one ongoing communication, and a parent may be required to “opt-out” of each communication individually.
Push Notifications. Push notifications are notifications on mobile and other devices that are typically associated with downloaded applications, and which can communicate to the device holder even when the application is not in use. We will require a Child to provide a parent email address before the Child can receive push notifications from our Child-directed applications that collect a device identifier. We will then provide the parent with notice of our contact with the Child and will provide the parent the opportunity to prevent further notifications. Finally, we will not associate the device identifier with other Personal Information without contacting the parent to get consent.
Geolocation Data. If a Child-directed Site or App collects geolocation information that is specific enough to equate to the collection of a street address, we will first seek parental consent via email.
If MOA collects (or allow others to collect) such information from Children on Sites and Apps for other purposes, MOA will notify parents and obtain consent prior to such collection.
Please contact us at the mailing address, email, or phone number below with questions about the operators’ privacy policies and collection and use practices:
Mall of America
60 East Broadway
Bloomington, MN 55425
2. Availability to Others of Information Collected From Children
In addition to those instances in which a Child’s Personal Information may be posted publicly (after receiving high-level parental consent), we also may share or disclose Personal Information collected from Children in a limited number of instances, including the following:
3. Parental Choices and Controls
At any time, parents can refuse to permit MOA to collect further Personal Information from their Children in association with a particular account, and can request that MOA delete from its records the Personal Information MOA has collected in connection with that account. MOA reserves the rights to terminate an account, membership, or other service following a request to delete records.
If a Child has registered for an account or signed up for a newsletter, MOA will provide several methods by which parents may access, change, or delete the personally identifiable information that have been collected from their Children:
Mall of America
60 East Broadway
Bloomington, MN 55425
Please include the Child’s username and the parent’s email address and telephone number in any correspondence such as e-mail or mail. To protect the privacy and security of Children, MOA will take reasonable steps to help verify a parent’s identity before granting access to any Personal Information.