NYX was born in Los Angeles in 1999 with a singular product and artistic inspiration. The brand launched at professional makeup trade shows, where we built relationships with makeup artists and that's when our cult following began.
Sixteen years later, NYX has grown from selling those first iconic eye and lip pencils, to now, 2,000+ beauty products in every shade, every color and every tool for every level of makeup artistry. Our professional makeup heritage lives on in the brand's name and logo: NYX Professional Makeup, and through the icon of our brand—the makeup artist train case.
Created in Los Angeles, now loved around the world, NYX retains its entrepreneurial, young-at-heart, trending now, beauty obsessed, unique point-of-view.