The IAMS™ brand is raising awareness about the critical issue of overweight cats in partnership with America’s most famous tubby tabby, Garfield.
A striking new installation across from the North entrance brings the campaign here to Minnesota, one of the states with the highest percentages of overweight cats*. The Instagram-worthy display features a billboard tipped over by Garfield’s weight--a playful visual reminder of the importance of cat health.
On Friday, Nov. 21 (11 a.m. – 8 p.m.) and Saturday, Nov. 22 (10 a.m. – 6 p.m.), visitors can:
- Snap photos with the unique billboard installation outside the North entrance
- Visit the IAMS™ brand in the North Garden to engage onsite with the expanded IAMS™ Healthy Weight Hub for Cats and receive full-value coupons for the new IAMS™ Healthy Weight Dry Cat Food
To access healthy weight resources in support of all cats on their own wellness journeys and learn more about the partnership between the IAMS™ brand and Garfield, pet parents can visit the IAMS Healthy Weight Hub for Cats and follow the IAMS™ brand on Instagram and TikTok.
*2025 data from Banfield Pet Hospital
