Savage X Fenty will open pop up at Mall of America®



BLOOMINGTON, MN— August 23, 2018

Savage X Fenty will open a pop-up retail store at Mall of America®. Savage X brings a bold new take on lingerie with a wide range of styles, sizes and shades. The pop up is expected to open this Fall.  


Savage X is described as edgy, sexy, fresh and playful all with an accessible price point in four distinct categories – On the Reg, U Cute, Damn, and Black Widow – each providing a fun way to experiment with different personalities.


Inspired to celebrate individuality and inclusivity, Savage X launched with over 90 styles and 36 sizes, ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear. The collection includes a selection of various nudes and a wide-ranging color assortment from delicate pastels like Fairy Dust to vibrant eye-catchers like Pink AF and Highlighter.


“It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna says. “I want to make people look and feel good, and have fun playing around with different styles.”


For more information on new and opening retail, dining and attractions at Mall of America, visit



Music and fashion icon Rihanna embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty will celebrate fearlessness, confidence, and inclusivity. In partnership with a team assembled from the industry's elite, the label is braced to disrupt and redefine the marketplace with its accessible price point and full range of nudes. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it."  With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone. Available worldwide



TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 5 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the TechStyle’s newest addition, Savage x Fenty is available worldwide at 



At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on FacebookTwitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.