Stance, the brand known for turning socks into a fashion statement, to open first Midwest
location at Mall of America®
BLOOMINGTON, MN— June 3, 2019
Southern California-based basics apparel brand, Stance, announces the opening of its first Midwest location at Mall of America® in early June.
Stance will open the new store on level 1, South of Mall of America. The brand is renowned for taking an overlooked category – socks – and turning them into a notable fashion piece and critical performance apparel item. Besides collaborating with cultural icons like Rihanna, Allen Iverson, Billie Eilish, Dwyane Wade and Jimmy Chin to name just a few, Stance was the first brand to have its logo appear on the official uniform of the NBA when it signed a multiyear deal with the league to become its on-court sock. Stance is also currently the official sock of Major League Baseball.
By making “celebrating human originality” the central focal point of the brand, it has been able to successfully expand beyond socks into other basics categories. Visitors to Stance’s new retail location will be able to shop all of its categories, from everyday casual socks styles, to run, to golf, and adventure socks, as well as the brand’s t-shirts and men’s and women’s underwear collections.
Stance has 14 other retail stores, including locations in New York, London, Portland, Los Angeles, San Diego, Orange County, Las Vegas and Florida, and also releases seasonal collaborations with partners such as Disney, Star Wars, and Harley Davidson.
For more information on new and opening retail, dining and attractions at Mall of America, visit mallofamerica.com
ABOUT STANCE
Embracing “The Uncommon Thread” as its mantra, Stance took one of the world’s most boring apparel categories and turned it into one of the most exciting in a few short years. Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of self-expression and innovation that has now extended into its men’s underwear, women’s intimates, and dual-gender t-shirt collections. Stance’s complete offering of superior basics serve as canvases for self-expression, and can now be found in over 60 countries on those who are comfortable being uncommon. For more information about Stance, please visit www.stance.com.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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