New brands and new looks: Mall of America® revamps retail with nearly two dozen exciting store openings and stylish remodels
With six must-visit locations making their Minnesota debut
BLOOMINGTON, MN — July 16, 2025
Mall of America® is buzzing with energy as over a dozen new brands open their doors and multiple existing stores undergo vibrant renovations, all bringing fresh style, bold flavors, and upgraded experiences to guests. From high-performance fashion and streetwear to global cuisine and immersive retail, there’s more than ever to explore and enjoy this summer. Now is the perfect time to discover what’s new at the Mall.
RECENTLY OPENED BRANDS
Alo Yoga (Level 1, West)
Alo Yoga combines fashion, function, and fitness in every piece. Known for premium activewear and elevated loungewear, the brand offers stylish apparel for women, men, and unisex styles, all designed to move from studio to street. Marking the largest store in the market, the new location features apparel, accessories, and performance footwear, making it a go-to destination for wellness, movement, and everyday comfort.
Macarons by Maddie Lu (Level 3, West)
Macarons by Maddie Lu is serving up handcrafted treats and colorful sweets! Founded by local pastry chef and Food Network alum Maddie Carlos, this women-owned bakery is best known for its fresh macarons in over 20 unique flavors. Now, the menu expands with fun new favorites such as gourmet cake pops, fresh cannoli, and the viral drink trend of dirty sodas. It’s the perfect stop for a sweet pick-me-up with a playful twist.
NBA Store (Level 2, West)
NBA Store is a must-visit for basketball fans of all ages. Shoppers can find official NBA gear, limited-edition apparel, collectibles, and more. Marking the third U.S. location, this first-to-market retail location features a custom hat zone and interactive experiences such as team tributes and photo opportunities. With exclusive merchandise and live events, the 20,000-square-foot NBA Store brings the excitement of the game to life.
New Balance (Level 1, South)
New Balance is best known for merging performance with style offering premium footwear, apparel, and accessories for men, women, and kids. With a focus on comfort, innovation, and fitness, the brand delivers essentials for everything from training to everyday wear, helping shoppers find their perfect stride. Plus, the MOA store offers an exclusive ‘Made in USA’ collection, showcasing over 75 years of authentic American craftsmanship.
Rent the Runway (Level 1, West)
Rent the Runway makes designer fashion affordable and accessible! The brand’s Mall of America pop-up sample sale returns this summer with thousands of pre-loved dresses, tops, denim, and accessories, up to 90% off. Featuring top brands like Staud and Reformation, it’s the perfect way to refresh your wardrobe with stylish, high-quality pieces.
OPENING SOON BRANDS
Arabian Oud (Level 2, West)
Arabian Oud brings the rich heritage of Middle Eastern fragrance to life with luxurious perfumes, oils, and incense to Minnesota for the first time. Founded in 1982 in Riyadh, Saudi Arabia, the brand is known for its signature use of Oud, a rare resin. Arabian Oud invites guests to experience its timeless scents and deep-rooted tradition through a truly unique sensory journey.
Convenience Central (Level 1, West)
Convenience Central is all about making life easier for customers on the go! Made for its extensive selection of everyday essentials, snacks, and beverages, the store was created to meet the needs of busy shoppers looking for speed, variety, and reliability.
Läderach (Level 1, West)
Mall of America will soon be home to the first Minnesota location of the luxury Swiss chocolatier, Läderach. The brand is celebrated for its premium Swiss chocolate and world-class craftsmanship. Known for its fresh, handcrafted treats made in Switzerland, the family-owned brand is beloved for its iconic FrischSchoggi (fresh chocolate), artisanal chocolate slabs broken to order, pralines, truffles, and more. With a focus on quality, tradition, and innovation, Läderach offers a chocolate experience that’s both indulgent and unforgettable.
Mavi (Level 1, South)
Mavi will soon make its Minnesota debut right here at Mall of America. The sustainable fashion and lifestyle brand offers timeless style with innovative denim made from premium, responsibly sourced materials. With over 30 years of expertise, the brand offers men’s and women’s essentials, seasonal staples, and fashion-forward pieces, all designed for the perfect fit and modern lifestyle.
MINISO (Level 2, East)
MINISO brings fun and affordability to everyday shopping with trendy toys, beauty, accessories, and home goods. Known for its playful in-store vibe and viral collaborations with Disney, Sanrio, Barbie, and more, the brand keeps shoppers coming back for limited-edition drops and surprise blind boxes. MINISO has built a cult following for its viral product collaborations and aims to make everyday essentials feel fresh, fun, and full of joy.
Mogouyan Hand-Pulled Noodles (Level 3, South)
Making its U.S. debut, Mogouyan Hand-Pulled Noodles will soon introduce the rich tradition of Lanzhou-style noodle making to Mall of America guests. Known for live, made-to-order noodle-pulling and bold, slow-simmered broths, the menu features customizable bowls, grilled skewers, crispy wings, and refreshing teas, all served in a lively, modern setting.
OG ZAZA (Level 3, Culinary on North)
OG ZAZA delivers fast-fired flavor with its New Haven-style pizzas. Created by local chef and Food Network star, Josh Hedquist, each pie features fermented dough for a crispy, chewy crust and is cooked in just five minutes. With scratch-made ingredients and East Coast flair, OG ZAZA delivers handcrafted quality that’s quickly becoming a Minnesota favorite.
Super Neon (Level 3, West)
As the first Minnesota location, Super Neon is lighting up everyday life with an immersive, playful, mood-boosting experience designed to spark joy for Mall of America guests. From dancing on a light-up floor to floating through a dreamy cloud room, each space glows, reacts, and surprises. With vibrant, interactive installations, it’s a feel-good adventure for guests of all ages where light isn’t just seen, it’s felt.
Along with these new additions, many retailers have recently remodeled their stores or even relocated within the Mall to provide an elevated, new experience for their customers. Some of these include American Eagle, AS Revival, Evereve, Free People, Pandora, Third Degree Heat, and Victoria’s Secret.
For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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