Fans will be immersed in PAW Patrol’s Adventure Bay


BLOOMINGTON, MN— October 18, 2018

Mall of America® is excited to announce the opening of PAW Patrol Adventure Bay, a new one-of-a-kind immersive experience in Nickelodeon Universe®, on October 25. 


Based on Nickelodeon’s top-rated animated preschool series PAW Patrol—which is produced by Spin Master Entertainment—the new 4,000 square-foot-attraction will light up children’s imaginations as they recreate their favorite PAW Patrol missions inside the world of Adventure Bay in an exciting open-play experience.


PAW Patrol Adventure Bay will transport kids into a fun, creative play environment where they can help Chase, Marshall and all their friends through many of the familiar sites of Adventure Bay. Whether preparing for rescue missions inside of Lookout Tower or climbing down to the beach to see if there are any turtles or crabs that need saving, kids of all ages will find something new around every corner while visiting the attraction.


“We’re thrilled to bring the first fully immersive PAW Patrol experience to life in Nickelodeon Universe at Mall of America,” said Jill Renslow, SVP of Business Development and Marketing for Mall of America. “When we made the announcement about this new attraction earlier this year, we heard the excitement from fans all around the world and we can’t wait for our guests to explore and discover all that Adventure Bay has to offer.”


PAW Patrol has proven to be a truly universal property,” said Gerald Raines, Senior Vice President, Global Location Based Experiences, Nickelodeon Group. “We’re excited to continue expanding its reach through unique on-the-ground experiences like the PAW Patrol Adventure Bay attraction, which will enable fans to interact with their favorite characters in all-new ways.”


PAW Patrol Adventure Bay admission will be six points ($7.20) and is also included as part of the unlimited all-day wristband for Nickelodeon Universe ($35.99). It will be a 20-minute timed experience. Additionally, the attraction will include a waiting area for parents to supervise their children while also having the opportunity to charge their electronic devices.


Located at the east entrance of Nickelodeon Universe, the PAW Patrol attraction will join the more than 27 rides and attractions located inside the 7-acre theme park, and the more than 520 world-class shops and attractions at Mall of America.



Located in the center of Mall of America®, Nickelodeon Universe features seven acres of unique attractions and entertainment, including 27 rides and attractions for guests of all ages and courage levels. Themed after the No. 1 entertainment brand for kids, Nickelodeon Universe offers Nick character meet and greets, spine-tingling rides, the longest indoor zipline, unique retail shops and more. Follow Nickelodeon Universe on Facebook, Twitter and Instagram.


At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on FacebookTwitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.