b8ta, a software-powered retailer, to open first Minnesota location
at Mall of America®
BLOOMINGTON, MN— July 30, 2019
b8ta, known for its stores that bring together some of the world's most innovative products for visitors to try in-person, will open their first Minnesota location at Mall of America® later this year. The 2,900 square-foot-store will be located on level 1, South.
With a goal of creating an interactive shopping experience, b8ta believes the next generation of retail is all about discovery. Originally founded in 2015, b8ta was created to give guests a space to try the latest products out of-the-box and in person. Guests can shop from a wide variety of categories from audio and visual to health, home, kids, lifestyle, outdoor and more.
“b8ta’s commitment to inviting guests to have an innovative hands-on experience with their products in a brick-and-mortar environment made for a perfect choice to open their first Minnesota location at Mall of America,” said VP of Leasing Carrie Charleston. “There is something for everyone at Mall of America and we look forward to giving our tech-focused shoppers a new and exciting getaway for all things innovation.”
“We’re so pleased to bring b8ta to Mall of America as we continue to expand our experiential retail footprint across the country,” said Carrie Kelly, SVP of Partnerships & Business Development at b8ta. “b8ta is an entirely new retail experience designed so that customers can discover and try innovative products prior to purchase, and we’re excited to share this new model with visitors to Mall of America.”
b8ta currently has 17 other locations, including in Austin, Corte Madera, Palo Alto, Santa Monica, Seattle, Silicon Valley, Houston, Hudson Yards, New York, NY Downtown, Portland, Oakbrook, Scottsdale, Short Hills, Chicago, Tysons Corner and San Francisco.
For more information on new and opening retail, dining and attractions at Mall of America, visit mallofamerica.com
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.
ABOUT B8TA:
Founded in 2015, with offices in San Francisco and New York, b8ta is a software-powered retailer designed to make physical retail accessible for product makers and exciting for consumers. b8ta operates 17 branded flagship stores throughout the U.S. with the mission of helping customers discover, try, buy and learn about new products in real life.
Additionally, b8ta works with hundreds of other brands and retailers to power their physical retail experience using the company's proprietary Retail as a Service (RaaS) platform.
To learn more about b8ta, visit www.b8ta.com, or find a b8ta store near you at www.b8ta.com/locations.
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