Squishable is a different type of toy company. With fanatical devotion to craftsmanship and creativity, we are quickly becoming the best-known luxury toy brand in America. Squishables are designed in Soho, New York City, by a gifted team of artists, illustrators, cartoonists and pop culture fans. Squishable has expanded the boundaries of what can be made in fuzzy form: from giant avocados to creepy cryptids.