The Normal Brand

M–Th10 am – 9 pm
F–Sat10 am – 10 pm
Sun11 am – 8 pm
Store and restaurant hours may vary. Please contact retailer directly for current holiday operating hours.
142 South Avenue
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The Normal Brand crafts comfortable, durable, and versatile men’s and women’s clothing for your everyday. Founded in St. Louis in 2015, The Normal Brand is dedicated to making normal clothes much, much better through premium, signature fabrics and elevated, casual styles.