WE DREAMED UP A NEW CONCEPT FOR BRIDESMAID DRESSES: KEEP IT SIMPLE. We hired amazing ready-to-wear designers to make incredible bridesmaid dresses that look and feel amazing, and actually fit. Dresses that are crafted with detail and intention, and made from gorgeous fabrics that photograph perfectly. Wedding planning can sometimes be stressful, and so we strived for our policies to be a breath of fresh air (like offering easy returns!). As our exclusive collections have grown, we've realized that in order for us to stand behind our product 100%, we hand selected every fabric, color, and thread. We obsess about every detail of every dress that leaves our factory and lands in your home. We are so excited to be sharing Weddington Way with you!