As part of Netflix’s summer campaign for Wednesday Season 2, A Dreadful Back-to-School Photo Day takes over the Mall of America®, inviting shoppers to channel their inner Wednesday Addams with Thing by their side. Step into the Nevermore Academy portrait studio, strike your best deadpan expression, and take home digital and print photos to share your despair with the world.
The Huntington® Bank Rotunda will be fully possessed by Wednesday all weekend, and transformed into an immersive, delightfully kooky installation with gothic decor guiding visitors to the photo experience. This free, two-day activation is open to the public of all ages. No smiles allowed.
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