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Mall of America kicks off 2022 by announcing year-long 30th birthday celebration

The year-long celebration to feature 30 different sweepstakes for prizes including concert tickets, vacation getaways, shopping sprees and more


BLOOMINGTON, MN— January 20, 2022

Mall of America is kicking off the new year by announcing a year-long celebration in honor of the nation’s largest retail and entertainment complex turning 30 on August 11, 2022. To celebrate 30 years of ‘fun in your life’, Mall of America will host 30 different sweepstakes throughout 2022 for guests to win prizes including vacation getaways, concert tickets, shopping sprees and more.


“The industry-leading vision for Mall of America has always been more than a shopping center, but rather the best of retail, entertainment, dining, and hospitality all under one roof,” said Jill Renslow, Executive Vice President for Mall of America. “Throughout the past 30 years, we have grown, adapted and brought forth innovative changes to the retail experience, but one thing has remained constant, and that is our promise of providing something for everyone who visits. We can’t wait to share our year-long 30th birthday celebration featuring everything from giveaways, community events, and celebrity appearances with our guests who have truly helped make Mall of America what it is today.”


Kicking off the 30th birthday sweepstakes is the ultimate Super Bowl package giveaway. Running now through January 23, guests can enter to win two tickets to Super Bowl LVI on February 13 along with roundtrip airfare and hotel accommodations. Guests can learn more about the year-long sweepstakes giveaways and how to enter at 


In addition to a year of prize giveaways, guests can also expect a host of on-site celebrations including celebrity appearances, concerts, community events and so much more. Kicking off this series of celebratory events is a “Back to the 90’s” Drag Show on January 21 in the Huntington Bank Rotunda. The all ages, family-friendly drag show produced by Flip Phone Events will feature Drag artists from RuPaul’s Drag Race, Dragula as well as local Minneapolis Drag legends. The show will recreate many of the famous performances that were held in the Mall’s iconic Rotunda throughout the ‘90s such as Britney Spears, Shania Twain, Maria Carey, NSYNC and many more.


Mall of America first opened its doors on August 11, 1992 and welcomed 100,000 people that first day. Since then, the Mall has grown from 4.2 million square feet to 5.6 million square feet. The Mall is still known as the largest retail and entertainment destination in North America with more than 500 stores, Nickelodeon Universe, more than 50 dining options, dozens of attractions and two world-class hotels.


Since 1992 Mall of America has hosted thousands of events including celebrity appearances, autograph signings, and concerts, community organization events, brand activations, and much more. It has been a site for several feature films and television shows. The Mall generates more than $2 billion annually in economic impact for the state of Minnesota and has put Minnesota on the map as a tourist destination millions of guests from all over the world each year.


To keep up to date on 30th birthday sweepstakes and celebrations at Mall of America throughout the year, visit Additionally, follow Mall of America on Facebook and Instagram for nostalgic throwbacks all year long.



At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; The Escape Game; more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.