Mall of America® to welcome viral lifestyle and apparel brand Comfrt to its retail lineup
Popular online lifestyle and apparel retailer will debut one of its first permanent retail locations
BLOOMINGTON, MN — August 20, 2026
Mall of America® is expanding its lineup of first-to-market retailers with the upcoming arrival of Comfrt, the fast-growing lifestyle and apparel brand known for its viral weighted hoodies, plush stress-relieving blankets and elevated everyday essentials. The approximately 2,690-square-foot store will mark one of Comfrt’s first permanent retail locations, giving guests the opportunity to shop the brand’s sought-after products in-person.
The Mall of America location will be one of the brand's first brick-and-mortar locations in the country, further reinforcing Mall of America's position as a destination to discover emerging brands making their retail debut.
"Comfrt has quickly become one of the most talked-about lifestyle and apparel brands online, and we're thrilled to welcome one of its first permanent retail locations to Mall of America," said Ashley Hofmann, Director of Leasing at Mall of America. "Our guests are always looking for what's new and next, and bringing first-to-market brands like Comfrt to Minnesota is part of what makes Mall of America a premier shopping destination."
Since launching online, Comfrt has built a passionate community through thoughtfully designed apparel that blends style, comfort, and functionality. The brand continues to expand its collection of hi-functioning everyday essentials— its viral Airplane Mode Travel Hoodie featuring a built-in eye mask, multiple secure storage pockets, and ultra-soft weighted fleece, has become a social media favorite and a go-to essential for frequent travelers, content creators, and anyone looking to stay calm and comfortable on the go; Comfrt’s Dreamer blanket is the #1 bestselling blanket on TikTok and is wildly popular for its thoughtfully designed soothing effects and beautiful stunning colorways
“Comfrt is incredibly excited to open one of our first retail stores at Mall of America,” said Hudson Leogrande. Founder and CEO of Comfrt. “This marks a major milestone for our brand and our community that has helped us grow. From day one, Comfrt has been about creating a sense of belonging through thoughtfully designed apparel and home products that combine comfort, function, and purpose. Our brand is rooted in mental wellness, inclusivity, and community, and we're excited to bring that experience to life in a physical space. We can't wait to welcome Mall of America visitors to discover Comfrt, connect with our community, and experience the brand in a meaningful new way.”
Guests can look forward to shopping Comfrt's collection of premium hoodies, sweatpants, loungewear, blankets and accessories in an immersive retail environment designed to bring the brand's online community to life.
Comfrt will be located on Level 1, West and is anticipated to open this winter. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 500 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
###