Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player and special teams captain, who changed the way athletes dress forever with the introduction of UA HeatGear, a revolutionary base layer that redefined performance apparel. Built on innovation and grounded in sport, Under Armour exists to make athletes better. The brand continues to outfit high school and college team athletes across the country with gear built for the field, court and pitch, and made to perform beyond it. Every product is powered by athlete insight, tested under real conditions and held to the highest standards of performance. Under Armour’s mission is simple: to empower those who strive for more through relentless innovation, purpose-led design and a commitment to driving sport forward