GOOD HOUSEKEEPING TEAMS UP WITH AMAZON & MALL OF AMERICA TO LAUNCH
THE GH LAB STORE
FIRST-EVER POP-UP SHOP & DIGITAL BOUTIQUE FEATURING MORE THAN 40 INNOVATIVE GOOD HOUSEKEEPING INSTITUTE TESTED PRODUCTS
Retail Space Open to the Public October 3 - December 30 in Minneapolis
Amazon Storefront Live Today
NEW YORK, September 12, 2018 — Good Housekeeping magazine announced today the opening of a three-month pop-up retail store inside the iconic Mall of America called GH Lab. Every product in the store has been tested in the GH Institute’s state-of-the-art labs by top scientists, chemists, engineers and tech experts—presenting only the best, most innovative products across wellness, beauty, lifestyle, smart home, kitchen, toys and more. Open to the public from October 3 through December 30, GH Lab will offer consumers the opportunity to experience, test and purchase more than 40 curated products in one convenient location.
All merchandise in the GHI Lab store will be shoppable through Amazon SmileCodes. To purchase or learn more, customers will simply open the Amazon App, tap the camera icon and select the SmileCode Scanner, aim the camera on the visual pattern of the SmileCode and center it in the frame. The product detail page associated with that SmileCode will appear on the screen and the customer can then add it to their Amazon cart and check out as they normally would.
In addition to the concept store at Mall of America, Good Housekeeping is also launching an online boutique on Amazon, live today at New products will be introduced into the pop-up shop from October through December, in addition to special online-only products., where consumers can shop GH-tested products and have them delivered directly to their door, just like they would shop for any other product on Amazon.
Following the pop-up, new GH tested products will also be added monthly to the online store to shop year-round.
“We’re beyond excited to work with Mall of America and Amazon to bring the power of the Good Housekeeping Labs to life through a new retail experience,” says Jane Francisco, editor-in-chief of Good Housekeeping. “Each day, our expert scientists test hundreds of products to ensure they perform as promised and the GH Lab helps take the guesswork out of shopping. This innovative store showcases a genius selection of products for the home, new technologies and inspired holiday gifts. Everything in the store has been carefully curated and vetted by GH experts—so shoppers will not only be excited by the fabulous finds but leave with confidence in their purchases.”
The 2,800-square-foot store is designed with different “rooms,” helping shoppers visualize the products within their own homes and experience the rigorous science of the GH Labs at the country’s most popular mall. Shoppers can interact with the smart home tech live before buying, try out kitchen appliances, see new releases from favorite brands, play with the hottest toys and games and sample the best of beauty.
Unlike other retail locations that feature multiple options within a product category (e.g. several brands of lipstick), the GH Lab will offer only one item that was tested and recommended by the GH Institute. Staff has been selected and trained by the experts in the GH Institute. This shoppable showroom will house Good Housekeeping Seal holders, Best-of-the-Test winners and GH Lab picks.
Featured brands in the GH Lab are: Affresh, Ballerini, Casabella, Cole & Mason, Cybex, Dyson, ecobee, Ember, Erin Condren, Eucerin, Fishers Finery, Garnier, HoMedics, Innit, Instant Pot, iRobot, Joule, Joy Mangano, Kenmore, Marriott, Microsoft, Moen, Nespresso, Olay, OSMO, OtterBox, PackIt, Panasonic, Poo-Pourri, Riedel, Ring, Samsung, simplehuman, Simple Pleasures, Singing Machine, Spin Master Toys, thinkbaby,thinksportSport, Thoughtfully, Tile, tulo, Vitamix, WE, Wine Away, Xbox and Zwilling.
“The key to success for Mall of America is constantly innovating and testing new ideas that elevate the retail and entertainment experience,” says Jill Renslow, senior vice president of business development and marketing, Mall of America. “The GH Lab is a one-of-a-kind concept that redefines shopping for our guests and creates an exciting and seamless consumer journey. It has been an incredible opportunity teaming up with Good Housekeeping and Amazon to showcase a unique intersection of online and brick and mortar shopping.”
Visitors to the GH Lab store can make cashless transactions effortlessly, via Amazon-exclusive SmileCode technology. Purchases will be delivered straight to shoppers’ homes—no lugging of shopping bags required.
Located in level 1, south at Mall of America, GH Lab will be open seven days a week from 10 a.m. to 9:30 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sundays, with longer hours throughout the holiday season.
To learn more about GH Lab, pick up the September issue of Good Housekeeping, on newsstands today, and start shopping the collection at the Amazon GH Lab boutique at .
# # #
ABOUT GOOD HOUSEKEEPING
Celebrating 133 years, Good Housekeeping (goodhousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of , one of the nation's largest diversified media, information and services companies. Hearst attracts more readers of monthly magazines than any other publisher. Hearst Magazines’ print and digital assets reach 139 million readers and site visitors each month–more than two-thirds of all women and nearly three-quarters of millennial women in the country (source: 2017 comScore Multi-Platform/MRI 01-18/F17). With 25 titles in the U.S, the company publishes close to 300 editions and 200 websites around the world. Follow Good Housekeeping on Facebook, Instagram, Twitter, Pinterest and on the Inside the Institute blog.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
ABOUT MALL OF AMERICA
Mall of America (MOA) is the largest shopping and entertainment complex in North America. At 5.6 million square feet, MOA boasts more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor family theme park featuring 27 rides; SEA LIFE Minnesota Aquarium, home to sharks, sting rays and an amazing underwater tunnel; FlyOver America a 4D immersive flight adventure; Crayola Experience; Rainforest Café; Hard Rock Café; the nation’s longest indoor zip line and an 18-hole mini golf course.
The Mall, a top American tourist and vacation destination, opened in August of 1992 and is located in Bloomington, Minnesota, just minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Mall of America hosts more than 400 events annually, including concerts, book signings, celebrity meet-and-greets and community-focused cultural events. The Mall is also home to a 500-room Radisson Blu hotel, a 342-room JW Marriott hotel; office tower; grand entrance and more. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.