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Mall of America® announces Wink World will open this summer

The immersive art experience developed by the co-founder of Blue Man Group will provide an interactive and unique attraction for guests of all ages

BLOOMINGTON, MN — March 23, 2023

Mall of America® is proud to announce Wink World, the popular entertainment attraction at AREA15 in Las Vegas, is coming soon to Minnesota. Co-founder of Blue Man Group, Chris Wink, is set to open Wink World at Mall of America this summer, making this the second location in the world.

Wink World is an immersive art experience that perfectly blends Wink’s passions for art and music with his experience in blacklight design and music composing into a playful multi-media funhouse. The innovative experience features seven unique rooms that each showcase a different combination of light, color, sound, technology, and motion that all work together to deliver a one-of-a-kind show. The immersive rooms each have a distinct tone and mood to them with elements such as bouncing slinkies, spinning neon ribbons, infinity mirrors, lasers, and so much more.

“We love bringing new and creative concepts to Mall of America, so we couldn’t be more excited to welcome the experiential vision Chris Wink has created,” said Carrie Charleston, Vice President of Leasing at Mall of America. “The magic that Chris Wink brings to all of his creations is truly remarkable and something everyone should experience in person.”

Wink opened the very first location of Wink World in 2021 at AREA15 in Las Vegas. The theatrical entertainment destination was his biggest project since departing Blue Man Group in 2017. With the success of the Las Vegas location, Wink is expanding his creative passions to offer Mall of America visitors a memorable experience for all ages to enjoy together.

“It’s essential to have places to physically go and have real and fun social experiences,” said Chris Wink, CEO of Wink World. “We chose Mall of America as our second site because this place really gets it, and we’re excited and honored to be bringing a new dimension of fun to this legendary facility.”

Wink World is set to open at Mall of America in summer 2023 and will be located on Level 3, North. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit



At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.