Lulus® makes its retail debut at Mall of America® with limited-time pop-up
BLOOMINGTON, MN — April 29, 2026
Mall of America® is excited to announce Lulus®, the beloved women’s clothing brand known for offering modern, feminine styles at accessible prices for every occasion, will open a retail pop-up store at the nation’s largest shopping and entertainment destination. The limited-time-only pop-up will run this summer and into the fall, meeting customers at the height of occasion season, from weddings and graduations to summer travel and homecoming.
The Lulus pop-up will feature a curated selection of special occasion styles, cocktail and formal dresses, wedding guest and bridesmaid looks, summer dresses, rompers, and more. Guests can also shop for accessories such as jewelry and handbags, making it easy to complete an entire look.
"This pop-up is a great example of how we continue to bring new, on-trend brands to Mall of America in a way that feels timely and relevant for our guests,” said Jill Renslow, Chief Business Development & Marketing Officer at Mall of America. “Lulus is a brand our shoppers already love, and creating a physical presence here during key moments like prom and summer events allows us to meet them where they are while continuing to evolve the Mall as a destination for style, discovery, and experience.”
Founded in California, Lulus has grown into a globally recognized fashion brand, best known for its wide assortment of stylish, on-trend dresses and chic, modern styles designed for life’s most celebrated moments. With a focus on occasion-ready dressing, Lulus offers thoughtfully curated pieces that make getting dressed feel fun, approachable, and confidence-boosting. The brand is built on the belief that great style should feel effortless so customers can focus on making memories, not overthinking what to wear.
“At Lulus, we’ve always believed in meeting our customer where she is, and bringing the brand to Mall of America is a natural extension of that. Being alongside some of the most iconic brands in the world makes this moment especially meaningful for us,” said Crystal Landsem, Chief Executive Officer at Lulus. “This pop-up gives customers the opportunity to experience our quality, fit, and style firsthand. It allows us to deepen our connection in this market while also introducing Lulus to new customers. As we celebrate our 30th anniversary and continue expanding with partners like Nordstrom, Dillard’s, and Amazon, this is an important step in evolving how we show up—creating more personal, memorable experiences for our customer.”
Lulus will be located on Level 1, North and is set to open May 2026. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 500 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
ABOUT LULUS
Headquartered in California, but serving millions of customers worldwide, Lulus is a women’s clothing brand offering modern, feminine styles at accessible prices for every occasion. Our goal is to make every customer feel their most confident and beautiful for the moments that matter most. Founded in 1996 and delivering fresh styles almost every day, Lulus uses direct customer feedback and insights to refine product offerings and elevate the customer experience. Lulus’ world-class personal stylists, bridal concierge, and customer care team provide thoughtful, personalized service to shoppers around the world. Follow @lulus on Instagram and @lulus on TikTok. Lulus is a registered trademark of Lulu’s Fashion Lounge, LLC. All rights reserved.
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