Mall of America® to open a first-to-market, immersive flagship location of global brand, Rolife
Bringing the coveted DIY brand’s miniature worlds to guests later this year
BLOOMINGTON, MN — May 26, 2026
Mall of America® will soon welcome Rolife’s new flagship store, a first-to-market retail concept introducing an immersive shopping experience dedicated exclusively to Robotime’s private labels, including Rolife, ROKR, and Rowood.
Designed as a creative destination rather than a traditional retail shop, the flagship store will bring together DIY miniature kits, 3D wooden puzzles, collectible figures, gift items, blind boxes, and more in an interactive environment that celebrates craftsman ship, imagination, and experiential play. Guests will also be able to participate in live demonstrations, hands-on workshops, and special interactive events that bring the creative process to life.
“We are proud to welcome Rolife for their first-to-market flagship concept, bringing an immersive and creative retail experience guests can’t find anywhere else,” said Chivas Alejo, Director of Leasing Special Projects at Mall of America. “Rolife introduces a category of interactive retail and creativity that continues to evolve the way guests experience Mall of America.”
Founded in 2017 as a sub-brand of Robotime, Rolife was created to transform everyday moments into beautifully crafted miniature worlds. What began as an online business has since grown into a global brand with stores and operations across Asia, Europe, and the U.S., including at Mall of America’s sister property, American Dream Mall in New Jersey.
The brand is on a mission to inspire people of all ages to slow down and create. Rolife is the perfect place for hobbyists, collectors, and those simply looking to add a little more creativity into their lives.
Rolife will be located on Level 2, East. For more information on new and coming soon retail, dining and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 500 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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