adidas unveils new brand concept store at Mall of America®
BLOOMINGTON, MN — July 20, 2026
Mall of America® announced today that adidas will open its first full-price Brand Concept store in Minnesota this October. Located on Level 2 East, the new store brings adidas' latest global retail concept to one of the nation's premier shopping destinations, delivering an elevated shopping experience that blends performance, sport culture and personalization.
Spanning approximately 9,161 square feet, the store will reflect the newest format in adidas’ concept store fleet, designed to create a seamless and elevated consumer experience across both performance and lifestyle product.
The space will offer a curated mix of adidas Originals and Badge of Sport collections, alongside localized product tailored to the Minnesota community. At the center of the store will be an enhanced Made For You (MFY) experience, providing consumers with opportunities to personalize and customize their products through both service and product-based offerings.
Designed around four immersive retail zones—Footwear, Made For You, City Shop and an elevated storefront with integrated digital touchpoints—the store creates an intuitive shopping journey that moves consumers seamlessly from product discovery to personalization and purchase.
A key highlight of the location will be an elevated Anthony Edwards shop, celebrating the Minnesota Timberwolves star and reinforcing adidas’ connection to the local basketball culture and community.
The store’s architectural and design direction reflects adidas’ latest global concept, featuring a modern aesthetic with a focus on product storytelling, clarity, and layered visual presentation, alongside a material palette defined by neutral tones, metal structures, and translucent elements.
“We’re thrilled to welcome adidas to Mall of America, marking another first-to-market brand for our guests,” said Carrie Charleston, Vice President and Head of Leasing at Mall of America. “This best-in-class retail experience will offer our guests an innovative way to engage with the brand through product, customization, and immersive storytelling, creating a shopping experience that reflects the future of retail.”
The new location reflects adidas' continued investment in North America and its commitment to creating premium retail experiences that connect consumers with the brand through product, culture and community.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 500 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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